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Expansion of the business through a stronger regional presence As part of our long-term business development strategy, we decided it is time to open the

Go-to-market strategy: Demand generation

DEMAND GENERATION AND BRAND AWARENESS If you read our previous blog posts (Segmentation, Marketing personas, and Buyer’s journey), you know what type of customers you

Go-to-market strategy: Marketing personas

MARKETING PERSONAS “Buyer persona” has become an inevitable term in modern marketing. Today we’ll talk about who those personas are, why do we even create

Go-to-market strategy: Segmentation

Segmentation is a big part of every effective and organised business. Companies that successfully conduct segmentation can narrow down and focus on specific audience groups. If you would like to achieve the same, learning about the most common types of segmentation might help you reach your goal.