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Artificial Intelligence (AI) is no longer just a buzzword—it’s fundamentally reshaping how businesses operate. From automating mundane tasks to delivering hyper-personalized customer experiences, AI is proving to be a game-changer. But while the potential is massive,...
As organizations continue their digital transformation, cloud adoption has surged. However, with this growth comes an increase in security threats. According to recent reports, 80% of companies experienced cloud security incidents in the past year, highlighting...
In today’s rapidly evolving digital landscape, artificial intelligence (AI) and generative AI are redefining how enterprises operate, innovate, and compete. With advancements in platforms like Azure OpenAI, businesses have unprecedented opportunities to scale...
As we wrap up 2024, we’re proud to share some of the highlights from an exciting and rewarding year at Nephos. From expanding globally to strengthening our expertise in AI, this year has been all about growth, innovation, and helping our customers succeed. Our Biggest...
In the fast-paced tech landscape, innovation isn’t just about coming up with new ideas but about validating them quickly and effectively. Proof of Concept (PoC) accelerators offer a structured way for organizations to test new technologies, ensuring they’re viable,...
As AI becomes increasingly integrated into business operations, ethical considerations are more important than ever. From automating customer interactions to analyzing vast amounts of data, AI offers powerful benefits. But with these advancements come questions about...
Artificial Intelligence (AI) has evolved from a concept to a transformative force in today’s world, impacting industries and reshaping business strategies. But where did it all begin, and what makes AI such a game-changer today? A Brief History of AI: Alan Turing’s...
As businesses become more connected online, the cybersecurity threats they face are constantly changing. Heading into 2024, it’s more important than ever to protect your data, operations, and customer trust. To keep your business ahead of the game, here are the top...
FinOps is a framework that revolutionizes the maximization of value from cloud investment with financial accountability for organizational purposes. Find out how your enterprise can benefit by adopting the FinOps model. What’s FinOps? Basically, it comes down to...
In this blog post, we’ll discuss how skills assessment can help you identify the strengths and gaps of your team members and contribute to the overall success of your teams.
We're in the final weeks of 2023, and it's the perfect time to look back with us at what we've achieved, the special moments we've had, and how we've all grown together. From cool tech stuff to celebrating our clients' successes, this recap highlights our journey...
Technology is evolving faster than ever, and, as we know, the future is always under construction. Everything is trending at once, making it a challenge to pinpoint the most important tech trends. In this blog post, we're going to highlight the top tech trends that...
Technology is changing, whether we like it or not, and for IT teams, staying up-to-date with the latest tech trends isn't just a nice-to-have; it's a must. In this blog post, we'll explore why hands-on training is crucial for building ready-to-apply skills. The Need...
A Comprehensive Strategy for successful digital transformation The second phase of digital transformation project includes the development of a comprehensive, long-term digital transformation strategy. This strategy serves as a fundamental guide for improving the...
Digitalna transformacija prati i omogućava razvoj modernih društava, a njezina se važnost u lokalnom kontekstu posebno isprofilirala ulaskom Hrvatske u strukture Europske unije. Povećanje dostupnih izvora financiranja projekata koji naglasak stavljaju na zeleno i...
Laying the Foundation for Digital Success: An Inside Look at the First Phase of Digital Transformation The first phase of the Digital Transformation project focuses on analyzing the current state of the customer's business. It involves critical stakeholders on the...
A Holistic Approach to Digital Transformation Consulting for Addressing Complex Business Challenges Digital transformation follows and enables the development of modern societies. Although the general narrative emphasizes the word "digital," we must not overlook the...
Is There a Storm Brewing? The Risks of Avoiding Cloud Technology for Your Company In the past decade, few technologies have revolutionized the way businesses operate like cloud technology. The idea of moving from onsite servers to cloud-based repositories has helped...
Expansion of the business through a stronger regional presence As part of our long-term business development strategy, we decided it is time to open the office in Belgrade, Serbia. With this, we are aiming to strengthen our regional presence and cooperation with...
Demand generation and brand awareness If you read our previous blog posts (Segmentation, Marketing personas, and Buyer's journey), you know what type of customers you are going for. You also know what their problems are and how you can solve them. You have defined the...
Customer Journey Customer journey is a process customers go through to become aware of a product or service, evaluate it, and finally buy it. It’s a way of understanding what it is that motivates them - their NEEDS, their hesitations about buying, and their worries on...
Marketing personas "Buyer persona" has become an inevitable term in modern marketing. Today we'll talk about who those personas are, why do we even create them, and in what way they impact the growth of our business.To get a better grasp of your customers' needs,...
Segmentation is a big part of every effective and organised business. Companies that successfully conduct segmentation can narrow down and focus on specific audience groups. If you would like to achieve the same, learning about the most common types of segmentation might help you reach your goal.
What is the definition of a good leader? Can we find an answer that we will all agree with? If we try googling for a universal answer we are immediately overwhelmed with numerous possibilities, opinions, theories, books, and quotes. And, they are probably all correct, depending on the writer’s point of view or specific circumstances.