Go-to-market strategy: Marketing personas

MARKETING PERSONAS “Buyer persona” has become an inevitable term in modern marketing. Today we’ll talk about who those personas are, why do we even create

Go-to-market strategy: Segmentation

Segmentation is a big part of every effective and organised business. Companies that successfully conduct segmentation can narrow down and focus on specific audience groups. If you would like to achieve the same, learning about the most common types of segmentation might help you reach your goal.


Digital Acumen and Leadership Communication happily married

What is the definition of a good leader? Can we find an answer that we will all agree with? If we try googling for a universal answer we are immediately overwhelmed with numerous possibilities, opinions, theories, books, and quotes. And, they are probably all correct, depending on the writer’s point of view or specific circumstances.