Go-to-market strategy: Demand generation

Demand generation and brand awareness If you read our previous blog posts (Segmentation, Marketing personas, and Buyer’s journey), you know what type of customers you

Go-to-market strategy: Segmentation

Segmentation is a big part of every effective and organised business. Companies that successfully conduct segmentation can narrow down and focus on specific audience groups. If you would like to achieve the same, learning about the most common types of segmentation might help you reach your goal.


Digital Acumen and Leadership Communication happily married

What is the definition of a good leader? Can we find an answer that we will all agree with? If we try googling for a universal answer we are immediately overwhelmed with numerous possibilities, opinions, theories, books, and quotes. And, they are probably all correct, depending on the writer’s point of view or specific circumstances.

Digital transformation – the history of revolution

Even though we are all filled up with digital transformation in our everyday talks and meetings, it is not just a phrase. It is a process that has been changing the world for decades. It has also rapidly increased its velocity due to the happenings of 2020.