DEMAND GENERATION AND BRAND AWARENESS If you read our previous blog posts (Segmentation, Marketing personas, and Buyer’s journey), you know what type of customers you are going for. You also

CUSTOMER JOURNEY Customer journey is a process customers go through to become aware of a product or service, evaluate it, and finally buy it. It’s a way of understanding what

MARKETING PERSONAS “Buyer persona” has become an inevitable term in modern marketing. Today we’ll talk about who those personas are, why do we even create them, and in what way

Segmentation is a big part of every effective and organised business. Companies that successfully conduct segmentation can narrow down and focus on specific audience groups. If you would like to