Marketing

In this blog post, we’ll discuss how skills assessment can help you identify the strengths and gaps of your team members and contribute to the overall success of your teams.

Technology is changing, whether we like it or not, and for IT teams, staying up-to-date with the latest tech trends isn't just a nice-to-have; it's a must.  In this blog post, we'll explore why hands-on training is crucial for building ready-to-apply skills.  The Need...

Demand generation and brand awareness If you read our previous blog posts (Segmentation, Marketing personas, and Buyer's journey), you know what type of customers you are going for. You also know what their problems are and how you can solve them. You have defined the...

Customer Journey Customer journey is a process customers go through to become aware of a product or service, evaluate it, and finally buy it. It’s a way of understanding what it is that motivates them - their NEEDS, their hesitations about buying, and their worries on...

Marketing personas "Buyer persona" has become an inevitable term in modern marketing. Today we'll talk about who those personas are, why do we even create them, and in what way they impact the growth of our business.To get a better grasp of your customers' needs,...

Segmentation is a big part of every effective and organised business. Companies that successfully conduct segmentation can narrow down and focus on specific audience groups. If you would like to achieve the same, learning about the most common types of segmentation might help you reach your goal.