CUSTOMER JOURNEY Customer journey is a process customers go through to become aware of a product or service, evaluate it, and finally buy it. It’s
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MARKETING PERSONAS “Buyer persona” has become an inevitable term in modern marketing. Today we’ll talk about who those personas are, why do we even create
Segmentation is a big part of every effective and organised business. Companies that successfully conduct segmentation can narrow down and focus on specific audience groups. If you would like to achieve the same, learning about the most common types of segmentation might help you reach your goal.