Go-To-Market
Will your next product launch be a success?
High pace of technological and market changes is adding additional pressure to launch minimal viable products to the market fast positively impacting the bottom-line results as soon as possible.
A go-to-market (GTM) plan is an approach that will dramatically increase the likelihood of a successful product launch. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Each product and market are different, therefore each GTM strategy should be thoroughly thought out, mapping a market problem and solution a product offers.
For companies that are planning to launch a new product/service, or already have a product/service which is not achieving the desired results – we created a separate service.
Go-To-Market Advisory
We created a 4-point process to help with getting your product on the market, ready to defeat the competition.
When you say marketing – this is what most people have in mind. Here we focus on grabbing attention and attracting buyers, increasing engagement and top-of-funnel activities.
This is not just about which shelf or supermarket, this is a question of the distribution channels, online platforms, funnels, deliveries and much more.
Checking product features and description, comparing with existing solutions on the market, competition research.
Setting the right price for the product is not easy, choosing the right pricing model is even harder – fixed prices or variable, subscriptions or lifetime are just some of the decisions
Promotion
Placement
Product
Price
Our experts bring experience in launching products and services – from minor upgrades and product variations for full scale market launches.
