Go-To-Market
Will your next product launch be a success?
High pace of technological and market changes is adding additional pressure to launch minimal viable products to the market fast positively impacting the bottom-line results as soon as possible.
A go-to-market (GTM) plan is an approach that will dramatically increase the likelihood of a successful product launch. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Each product and market are different, therefore each GTM strategy should be thoroughly thought out, mapping a market problem and solution a product offers.
For companies that are planning to launch a new product/service, or already have a product/service which is not achieving the desired results – we created a separate service.
Go-To-Market Advisory
We created a 4-point process to help with getting your product on the market, ready to defeat the competition.
When you say marketing – this is what most people have in mind. Here we focus on grabbing attention and attracting buyers, increasing engagement and top-of-funnel activities.
This is not just about which shelf or supermarket, this is a question of the distribution channels, online platforms, funnels, deliveries and much more.
This is not just about which shelf or supermarket, this is a question of the distribution channels, online platforms, funnels, deliveries and much more.
Setting the right price for the product is not easy, choosing the right pricing model is even harder – fixed prices or variable, subscriptions or lifetime are just some of the decisions
Promotion
Placement
Placement
Price
Our experts bring experience in launching products and services – from minor upgrades and product variations for full scale market launches.